ABOUT SMALL BUSINESS CAMP
Small Business Camp is a marketing services company with a focus on reaching, influencing and training small business owners. We help corporations target entrepreneurs by placing their brand within a "listening" environment. Our services include direct marketing, seminars and strategy.
Lead Instructor: Andrew Morrison is the founder of Small Business Camp - an entrepreneurial training and marketing services firm. In February of 2007, he trained 1,200 entrepreneurs in Nigeria, West Africa. The company delivers an intensive 2-day program that allows the participants to walk-in with just an idea and leave with a marketing plan, public relations strategy, money-making website, direct-mail campaign and 90 days of follow-up coaching.
WSP SMALL BUSINESS INSTITUTE: STRATEGIES FOR GROWTH
TUESDAY, JANUARY 8, 2008
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7:00AM-7:00 PM |
SUMMIT REGISTRATION |
8:30AM-9:00PM |
WSP SMALL BUSINESS INSTITUTE REGISTRATION |
Morning Sessions |
9:00AM-10:00AM |
WHO ARE YOU? A SELF-INVENTORY
Do you really have what it takes to become an entrepreneur? Let’s explore the mindset of a small business owner. How do you deal with setbacks and handle risks? This will be your chance to gain a better understanding of your strengths and weaknesses. There will be a focus on building a team that can compensate for your knowledge or experience gap. |
10:00AM-11:00AM |
DISCOVERING THE RIGHT BUSINESS IDEAS: WHAT'S HOT?
Great business ideas are all around you. Do you know where to look? This session will help you to see how you can make money right here in your own backyard. Long lines, poor service and customer dissatisfaction are all indicators of business problems that can represent increased profits for your firm. |
11:00AM-12:00PM |
SELECTING A BUSINESS MODEL, STRATEGY AND TACTICS
Learn how to define and test your business model. If your business idea can not work on paper then it will not work in the real world. We will examine successful business models and determine the strategy and tactics that made them so profitable. You will leave with a solid understanding of how to effectively model your business. Learn how important it is to have a cost-effective method to reach your market before you focus on improving your product or service. |
1:00PM-3:00PM |
ECONOMIC AGENDA AWARDS LUNCHEON (with Entire Summit Group)
Is there a future for minority investment professionals in corporate, private equity and initial public offerings?
SPEAKERS: Alfred A. Edmond, Jr., Editor-in-Chief, Black Enterprise and Senior Vice President, Earl G. Graves Publishing Co.; Congressman Gregory Meeks (D-NY)
HONOREE: R. Donahue Peebles, Chairman, Peebles Corp. |
Afternoon Sessions |
3:00AM-4:00PM |
DEVELOPING A SALES PROPOSAL
Nothing happens in your business until something is sold. We will write a sales proposal that you can immediately begin showing to potential customers. Testimonials and a compelling offer will be critical to your long-term success. |
4:00PM-5:00PM |
SELLING ONLINE
The internet can transform any small business into a global player. Learn how to create a website and generate traffic to your site. Begin using Paypal.com and Ebay.com to reach more people and process your financial transactions. You will start by using the 61 power words to boost your response rates.
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5:00PM-6:30PM |
HOW TO DO BUSINESS WITH THE GOVERNMENT
This session will educate minority and women owned businesses on how to secure government and private contracts.
Facilitated By: Vanessa Braxton, CEO/President, Books 4 My Children and Chair of the Business Development Institute, COMTO (NY Chapter) |
